Plants Upgrade Your Trade Show Presence
After a lull during and just after the pandemic, the trade show is once again making a comeback. However, the dynamics have changed. Attendees at recent trade shows have acknowledged that there are fewer participants than in the past but that they are going home with more high-quality leads and connections. This suggests that those businesses and clients who attend trade shows in 2024 are focused and committed to achieving business objectives.
Therefore, while trade shows and group meetings are back, exhibiting vendors must also evaluate what constitutes the best use of their time and resources. Once you’ve chosen the shows to attend, attention should turn to your trade show booth design – how can you best grab the attention of business-focused professionals?
Trade Show Features To Draw Them In
Compelling Structures: In a world of square booths with tables, those vendors who dare to experiment with an unconventional use of space and structure will always get more attention. Curved walls, asymmetrical designs, or a wall of living plants create a visually striking booth that catches the eye and holds attention.
Power Graphics and Branding: Consider using contemporary, vibrant colors, bold graphics, and oversized, artistic imagery to represent your brand when looking to stand out. These types of message formatting can be seen from a distance and will draw them in.
Creative Illumination Effects: LED lighting, spotlights, or color-changing lights can attract curious spectators and create a captivating atmosphere – whether they highlight a product display or signage. But lights don’t have to be glaring to catch their attention – you can also experiment with backlighting behind graphics or signage to create eye-catching visuals that passers-by can’t miss.
Create Sensory Experiences with Greenery: Experts agree that plants inspire comfort, trust, and familiarity while also making us feel an overall sense of well-being. Because these feelings are largely subconscious in nature, adding plants to your trade show booth is a powerful and beautiful sales tool. Florida companies, in particular, can utilize palms or tropical blooms such as bromeliads and birds of paradise to create a tropical setting. Companies can also create visually appealing living walls as a backdrop to their booth – these walls are not only beautiful and unique, but they communicate a commitment to sustainability and the environment.
Plants Transform Your Booth
When creating a temporary space that is comfortable, welcoming, and invites your prospects in – you cannot go wrong by filling the booth with plants. Selecting plants of diverse sizes and shapes adds artistic visual interest that can create a natural flow and draw attention to the most important aspects of your business and booth. Taller plants should be placed at the back of the booth or at the corners to add height. Other natural elements such as wicker, glass, and even driftwood can add to the feeling of Gulf Coast friendliness and charm.
If you are looking to optimize your resources at your 2024 Sarasota area trade shows – or if you are an association that is hosting a trade show – working with a plant leasing company is a smart strategy. These professionals can evaluate your booth structure, the space you will have available, and the message you want to extend – and create a design that beautifully meets your objectives.
From design to installation and even maintenance, you can trust the botanists and horticulturalists at Tropex to handle it all. Call today to learn more about creating a business-generating trade show booth (or an inviting lobby for your building.) We are here to help.
