Green Plants and Consumer Sales
We are right in the middle of the holiday shopping season, and retailers across the Gulf Coast are hoping to see a record sales year. There are many ways to focus on customer retention at this time of year, but have you ever considered adding plants to your space? The overall ambiance of your place of business can significantly impact whether a consumer will return and buy more – and in today’s competitive world, every detail counts.
A brick-and-mortar business needs to consider how the physical setting shapes the customer’s experience and impacts their decision to stay, browse, or return. Studies indicate that thoughtfully designed spaces with organic elements, such as green plants, can meaningfully boost customer satisfaction. Research from the Journal of Environmental Psychology revealed that integrating live green plants into corporate environments enhances mood and air quality and increases the likelihood of the guest returning in the future. Plants inspire an inviting atmosphere that sets the tone for a positive client experience, making them more likely to recommend your shop to their friends and family. In short, incorporating plants elevates the overall ambiance and cultivates more robust client loyalty.
The Consumer Psychology Behind Installed Green Plants
Green plants play a significant role in curating the ambiance of a business, delivering benefits that quietly enhance the customer experience. Research has proven that plants can elevate mood, lower stress levels, and create a soothing environment. Simply being in the presence of indoor plants can reduce stress and promote serenity.
This calming effect inspires people to linger and shop longer, which increases the chances of additional purchases and develops an emotional connection to your company. In retail environments, clients tend to spend more time and money when they feel comfortable and welcomed. This effect is applicable to salons, restaurants, coffee shops or boutiques. Plants should be considered an important element of your overall plan to create loyalty and boost retention.
Did You Know? Research published in The International Journal of Retail & Distribution Management studied the impact of plants in a retail setting. The results revealed that customers felt that shops with plants were more inviting and pleasant, resulting in extended visits and increased spending. The study also noted that live green plants in retail settings improved the shopper’s overall experience, making them more likely to return.
Making Your Business Memorable to the Consumer
Beyond the utilitarian benefits of plants, they can become an essential aspect of your branding. Unique green plant displays, such as living walls or hanging installations, can become interesting conversation starters, giving customers something to discuss and remember after their visit. Striking, eye-catching plants are ideal for “Instagrammable” locations that encourage customers to share their shopping experience on their social media accounts – helping you to organically grow your reach.
Plants can also represent your branding and values beautifully and memorably.
Affordable Ways to Make Your Business Green
Business owners may think that plants are too expensive – or creating a plant installation is too intimidating. However, adding greenery doesn’t have to cost a lot of money. Low-maintenance plants such as unique succulents, potted plants, or hanging ferns can make a noticeable impact without breaking the budget. Vertical gardens and living or moss walls can also be a high-impact but cost-effective way to green up a place of business.
The best way to ensure that your business installs high-quality plants that remain healthy and vibrant is to work with a plant leasing company. Tropex will evaluate your space, design a plant display based on your space and budget, and install and maintain the plants.
Plants can elevate your business and increase consumer sales – trust Tropex to help.
