Hospitality Trends in 2024

The travel and tourism industries are back in full swing once again, with the concerns of the pandemic fading into the background. 2023 saw a robust return of tourists to Florida in general and the Sarasota area in particular. However, travel expenditures are stabilizing due to inflationary pressures, compelling hospitality providers to evolve in order to capture a larger share of the market.

Three months into 2024, hospitality trends continue to move towards three main goals: sustainability, automation and personalized experiences for guests. How does a plant leasing company figure into the rise of customized travel options? Read on to learn more.

Hotels looking to gain a higher percentage of local tourism are unveiling innovative marketing strategies, creating attractive packages, and designing unique guest experiences to captivate travelers.

• AI will Help to Streamline Operations: Artificial Intelligence (AI) delivers efficient solutions to operational challenges within the hospitality industry. The use of AI to automate back office processes and operations, ensure efficient workflows, and optimize resources allows staff to once again focus on guest-centric tasks. By leveraging technology to enhance behind-the-scenes operations, hotels are rediscovering the spirit of personalized customer interactions.
• Sustainability Practices will Prioritize Human and Natural Resources: Sustainability will continue to be an essential priority for those in the hospitality industry, emphasizing the needs of both their guests and the planet – while also keeping an eye on growing their profits. A commitment to eco-friendly practices, societal responsibility, and financial health is no longer seen simply as an ethical option – sustainability is a key factor in consumer travel decisions. Hotels will continue to integrate environmentally responsible technologies, such as hotel rooms equipped with smart features, providing guests with more control of their environment and reducing utility costs. Looking forward, hotels will be seeking ways to not only practically but visually prove their commitment to sustainability – incorporating green initiatives such as water filtration, lush greenery in lobbies and guest rooms, and materials such as bamboo and cork in guest room construction.Hiring local architects and suppliers when designing hospitality solutions will further contribute to the community and minimize carbon footprint.
• Guests will Increasingly Expect Curated and Customized Experiences: In an era of hyper-personalization for consumers, guests will expect curated experiences made possible by data analytics and guest profiling. From initial booking to check-out, hotels will be required to proactively anticipate needs and provide personalized services. Experts anticipate that hotels will seek to more creatively personalize experiences that compel rave reviews and return visits.
• Social Media Strategies will Reach More Guests:  There is no denying the phenomenon and impact of social media – from shorter attention spans to influencer marketing, those in the hospitality industry are realizing the need for improved social media strategies. Developing targeted strategies to align with media channels such as TikTok and Instagram will increasingly play a role in bookings and occupancy. In order to stay relevant and engage with potential guests effectively, hotels will need to strive for aesthetics and settings that are “Instagrammable” – that is, provide beautiful settings within the property that are worthy to post and share.

Plant Leasing and Hospitality Trends

When running a hotel in a popular destination such as Florida, it is increasingly necessary to create a design strategy that immerses guests into their chosen experience – whether it be sophistication and elegance or tropical relaxation. Plants from Tropex can help to provide this experience to your guests with lush, green, tropical or exotic plants that tell your story and elevate your property.

Whether palms greeting them at the front entrance, a living wall at that check-in desk, or orchids gracing the hallways – Tropex is an experienced and reputable partner for Sarasota hotels looking to embrace hospitality trends and stand out in 2024.